Intense Pulsed Light (IPL) provides skin rejuvenation by reducing or eliminating issues such as wrinkles, sun damage, redness, blood vessels and stretch marks. The treatment uses a broad-spectrum light that pulses like a powerful camera flash. The light is directed onto the skin and is absorbed by its targeted area. The doctor moves the IPL device over the areas to be treated in brief passes. A gel or cold air cooling device can be used to keep the skin cool during the treatment.